Does the NCAA Tournament Justify Exam Rescheduling?

A law student at the University of Washington sought to reschedule an exam because of the NCAA Tournament this weekend. The Registrar did not sympathize with his plight, and denied the request. Below are some excerpts from the request. It is quite good and creative.

The first weekend of the NCAA Division 1 basketball tournament occurs on March 18-21 this year. This is, by far, my favorite weekend of the year, specifically Thursday and Friday, in which the first round takes place. I am not a member of any church and have no children, so I consider this my "holiday," the most important day of the year. For the past several years, a couple of friends of mine, who are in similar position in life, and I have spent the weekend enjoying this "holiday" in Reno, NV. It is a central location for the gathering and meeting there for this weekend has become a tradition that has become very important and dear to me.
I understand that this is not a typical request, but I'd like to move my Compensation and Benefits final to the following Monday (3/22) or earlier in finals week. This is so important to me that I wouldn't even mind it if it were rescheduled during a day that I already have a final.
Please give my request ample consideration. I appreciate your time.
Reschedule class:
Fri. March 19 - 6:00 PM T521B Comp & Benefits (Thorson)
Requested date: Wednesday, March 17
Requested time: 1:00 PM

Here is the link to the email and the registrars response.